Amba Hotels' immersive experience for event spaces

Amba Hotels' immersive experience for event spaces

As part of its ‘Upgrade to Amba’ campaign, Amba Hotel Charing Cross hosted an immersive theatrical experience that brought to life its event spaces and ‘raise the expectations of hospitality’.

Partnering with immersive storytellers and event agency Reuben Feels, Amba Hotels showcased what it’s truly like to host an event in their stunning M&E spaces across its central London locations – Amba Hotel Charing Cross and Amba Hotel Marble Arch.

Guests were guided through three theatrical scenes; from an unforgettable wedding, an outrageously comedic business meeting and a magical Christmas party, featuring vocal Trio, The Victory Sisters.

Answering the demands for greater flexibility, trustworthy technology and delivering tailored packages across all meetings and events, Amba Hotels aimed to show businesses, event planners and agencies a host of amenities.

Top factors including limited teas and coffees, international plug sockets and tabletop chargers, super-fast and free Wi-Fi, a flexible service, a 24-hour technician and a dedicated events team – all based in central London locations, with fantastic transport links – were highlighted.


David Taylor, chief commercial officer, glh Hotels said: “Last night’s ‘Upgrade to Amba’ event showed just how Amba Hotels is redefining the art of hospitality. The event demonstrated just how the combination of central London locations, modern comfort and seamless service at Amba Hotels, will deliver what event planners, businesses and individuals are looking for at their event in the capital.

“In the world of hospitality, meetings and events is always changing and Amba Hotels are at the forefront of that change – leading the way in everything we do.”